Social media marketing is the most powerful tool in website promotion. In a society obsessed with social media, information travels faster and further than ever before. Users are able to use social bookmarking sites to link back to their favorite webpages. They can share these links with their friends, creating a viral marketing technique that is both fast and efficient.—analysis/how-to-get-more-traffic-using-social-bookmarking-sites

Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don’t just happen by accident. They take careful planning and an understanding of what works (and what doesn’t) when it comes to email marketing.

That’s where SmartTools: Email Campaign Planner comes in. This online service is a step-by-step blueprint for quickly creating email campaigns that deliver the results you need. It will help you define your campaign goals and budget, segment your list to target the right prospects with the right message, create compelling calls to action, and evaluate your results.


Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. With this online service you’ll …

Conceptualize a high-impact program based on your company’s value proposition.

Define objectives that directly support your company’s core mission and bottom line.

Set a smart, realistic budget that maximizes return and minimizes cost.

Define and segment your target market so the right messages can be delivered to the right people.

Create your call to action and enable clients to easily respond, so you can expand your list going forward.

Design compelling creative aligned with customers’ interests, including your Web site and landing pages.

Engage in best-practices list management so you can successfully build, refine, and maintain your list.

Measure and track your program’s success through comparative analysis and other meaningful metrics.


Our SmartTools product line is an interactive, online service. Rather than offering you an old-school Adobe PDF report, we created a Web platform where you can enter information, save it, and return later to keep working in another session. In fact, you can even create multiple versions of each project. This could be handy, for example, if you’d like to produce unique marketing plans for a few different products. 

Our SmartTools Web service allows you to jump around within your project, to print the whole thing (or just the sections you’re interested in) and to download supporting templates (Microsoft Excel spreadsheets, Microsoft PowerPoint slide decks or Microsoft Word documents, depending on which SmartTools application you’re using). 

It’s MarketingProfs’ version of cloud-based computing. The smarter, faster, easier way to get the job done. Our product development team is eager to hear what you think. Try it today!

Coca-Cola Releases ‘The World Is Ours’ By Aloe Blacc x David Correy For Brand’s 2014 FIFA World Cup Campaign

Your most unhappy customers are your greatest source of learning.

Working through the following four stages of starting a business, will also help you gather content necessary for your business plan.


Moneyball cover

Moneyball by Michael Lewis

"When the odds are stacked against you, you need to change the way the game is played."

— Craig Hanson (MS ‘07), Founding Partner at Next World Capital

Innovator's Dilemma cover


Content Marketing Is Essential

Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion. What does that mean?

It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.

Statistics that prove the value and power of content

1. Eighty percent of business decision-makers prefer to get company information in a series of articles versus an advertisement.

2. Seventy percent say content marketing makes them feel closer to the sponsoring company.

3. Sixty percent of consumers feel more positive about a company after reading custom content on its site.

4. Ninety percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them.

5. Nine in 10 organizations market with content.

6. More than 90 percent of CMOs think custom content has a positive effect on audience attitudes, strengthening the bond with consumers.

7. Seventy-eight percent of chief marketing officers think custom media represents the future of marketing.

8. Eight in 10 CMOs believe custom media should be an integral part of a marketing mix.

9. Eight in 10 people prefer receiving information about a company through custom media.

10. Twenty percent of users’ time is spent surfing the Internet on content-led websites.

11. According to 37 percent of marketing managers, the most important channel for engaging customers is content-led websites.

12. Seventy percent of consumers prefer getting to know a company via articles rather than ads.

13. Eighty-two percent like reading content from brands when it’s relevant.

14. Fifty-seven percent read content marketing titles at least once a month.

15. Thirty-seven percent visit content marketing websites at least once a month.

16. Sixty-eight percent are likely to spend time reading content from a brand they are interested in.

17. Sixty percent are more likely to be on the lookout for products when looking at content marketing.

18. Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62 percent less per lead than outbound marketing.

19. People want to be in control of what information they receive, and it’s evident from these statistics:

Eighty-six percent of people skip TV advertisements;

Forty-four percent of direct mail is never opened;

Ninety-one percent of email users have unsubscribed from a company email that they had previously opted into.

20. Thirty-seven percent of marketers say blogs are the most valuable content type for marketing.

Love every second. Every four years we join together to stand apart. Make every match. share every moment. love every second.

#World Cup

50 posts!

50 posts!

Would you get a tattoo in homage of a favorite brand? Plenty of Coca-Cola lovers have done so, and they’re not alone. 

Google “brand logo tattoos,” and you’ll see a world of permanent product placement — including, wait for it, “Google” tattoos.