Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion. What does that mean?
It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.
Statistics that prove the value and power of content
1. Eighty percent of business decision-makers prefer to get company information in a series of articles versus an advertisement.
2. Seventy percent say content marketing makes them feel closer to the sponsoring company.
3. Sixty percent of consumers feel more positive about a company after reading custom content on its site.
4. Ninety percent of consumers find custom content useful, and 78 percent believe that organizations providing custom content are interested in building good relationships with them.
5. Nine in 10 organizations market with content.
6. More than 90 percent of CMOs think custom content has a positive effect on audience attitudes, strengthening the bond with consumers.
7. Seventy-eight percent of chief marketing officers think custom media represents the future of marketing.
8. Eight in 10 CMOs believe custom media should be an integral part of a marketing mix.
9. Eight in 10 people prefer receiving information about a company through custom media.
10. Twenty percent of users’ time is spent surfing the Internet on content-led websites.
11. According to 37 percent of marketing managers, the most important channel for engaging customers is content-led websites.
12. Seventy percent of consumers prefer getting to know a company via articles rather than ads.
13. Eighty-two percent like reading content from brands when it’s relevant.
14. Fifty-seven percent read content marketing titles at least once a month.
15. Thirty-seven percent visit content marketing websites at least once a month.
16. Sixty-eight percent are likely to spend time reading content from a brand they are interested in.
17. Sixty percent are more likely to be on the lookout for products when looking at content marketing.
18. Content marketing costs less than traditional, outbound marketing. Statistics show that content marketing costs 62 percent less per lead than outbound marketing.
19. People want to be in control of what information they receive, and it’s evident from these statistics:
Eighty-six percent of people skip TV advertisements;
Forty-four percent of direct mail is never opened;
Ninety-one percent of email users have unsubscribed from a company email that they had previously opted into.
20. Thirty-seven percent of marketers say blogs are the most valuable content type for marketing.